Preheat oven to 350.
Using an electric mixer, cream the butter and sugars.
Then add the eggs and mix till well incorporated.
Add flour, soda, salt, and cocoa and mix well
In a separate bowl, add the boiling water to the oatmeal and let stand for a few minutes. When the oats soften, add oats/water mixture to the batter and mix well.
Add in the beets and half of the bag of chocolate chips (6 ounces).
Pour into a parchment paper-lined cake pan (9x10)
Sprinkle the top of the cake with the rest of the bag of chocolate chips (6 ounces).
Bake at 350 for 30-35 minutes - "do not overbake". Let cool completely.
FROSTING
For the frosting, melt the butter and chocolate chips
Add the confectioner's sugar into it
Then the coconut milk and stir well. Frosting will be almost pour-able - spread on top of the cake and let cool before digging into